05:00
The gym
Before the sun. Before anyone is watching. Steady energy through the last set.
Focused energy / 20 servings
1224
Focused energy for people who do hard things.
100mg natural caffeine with L-theanine, L-tyrosine and citicoline. Zero sugar. Locked in for the hours that count.
Die daily. Bear fruit.
- 100mg
- Natural caffeine
- 0g
- Sugar
- 20
- Servings per tube
01 — Formula
Every dose on the label.
One serving. Clinically informed amounts. Nothing hidden behind a blend.
Not in it
-
Sugar -
Artificial dyes -
Proprietary blends -
Caffeine over 100mg
| Ingredient | Per serving | What it does |
|---|---|---|
| Natural caffeine | 100mg | Clean lift. About one cup of coffee. |
| L-theanine | 200mg | Smooths caffeine into calm, steady focus. |
| L-tyrosine | 750mg | Supports output under stress and fatigue. |
| Citicoline | 250mg | Supports attention and mental energy. |
| Rhodiola rosea (3% rosavins) | 250mg | Adaptogen for sustained effort. |
| B6, B12, folate (active forms) | 100% DV | Energy metabolism support. |
| Electrolytes | Na · K · Mg | Hydration for training and long days. |
02 — In use
Two shifts. One tube.
- No crash
- Mixes clean
- Felt in 20 minutes
15:00
The desk
The hour most people fade. You stay locked in on the work that matters.
03 — The name
Unless a seed falls to the ground and dies, it stays alone. If it dies, it bears much fruit.
JOHN 12:24
The old you dies in the gym, at the desk, in the daily work nobody sees. That is the trade. Every hard rep, every focused hour is a seed in the ground. 12:24 is fuel for that work.
04 — How to take it
Simple by design.
1 scoop
One scoop of powder into 12–16oz of cold water.
10 seconds
Cap it and shake. It dissolves clean.
20 minutes
Felt in about twenty minutes. Lasts for hours.
1 a day
One serving a day. That is the whole dose.
Limited run
First batch of 500 tubes.
Founding members lock in founding pricing for as long as they subscribe. Join the list and you get first access when the batch opens.